Website Design

Played a crucial role in evolving and transforming an emerging artist shop into a distinguished lighting company, with a strategic shift in focus towards interior designers. My role involved the research and development of a comprehensive product line and marketing materials that were meticulously tailored to meet the sophisticated demands of this new audience. My work and leadership steered the strategic redirection, establishing a strong presence in the competitive lighting industry.

Website Design

Strategized, presented design options, prepared content and implemented actions required to obtain optimal website. Sourced and contracted team of experts to support me with photography, coding and SEO.