Creative Manager

Providence Art Glass, 2019 - 2023

Played a crucial role in evolving and transforming an emerging artist shop into a distinguished lighting company, with a strategic shift in focus towards interior designers. My role involved the research and development of a comprehensive product line and marketing materials that were meticulously tailored to meet the sophisticated demands of this new audience. My work and leadership steered the strategic redirection, establishing a strong presence in the competitive lighting industry.

Distinguished Top Selling Glass Styles

Established Marketable Product Line

Created Choice Color Pallets

Website Design

Strategized, presented design options, prepared content and implemented actions required to obtain optimal website. Sourced and contracted team of experts to support me with photography, coding and SEO.

Catalog Design

Distinguished ideal product styles, collections, colors, naming structure and organized content to achieve clear and concise messaging. Managed concept, design, photography, layout, copywriting, proofing and print sourcing.

Specification Sheets

Research and worked with engineering to establish the standardization of over one hundred products. Created spec sheets and reference material that supported customer service, sales and manufacturing.

Sales Kit

Designed and managed the making of an effective marketing sales sample box.  Included carefully prepared sample materials that are beautifully nested in custom die cut foam and stored in a unique fine art style clamshell box.