Print Media

Played a crucial role in evolving and transforming an emerging artist shop into a distinguished lighting company, with a strategic shift in focus towards interior designers. My role involved the research and development of a comprehensive product line and marketing materials that were meticulously tailored to meet the sophisticated demands of this new audience. My work and leadership steered the strategic redirection, establishing a strong presence in the competitive lighting industry.

PAG Catalog

Distinguished ideal product styles, collections, colors, naming structure and organized content to achieve clear and concise messaging. Managed concept, design, photography, layout, copywriting, proofing and print sourcing.

Lumetta Catalog

Distinguished ideal product styles, collections, colors, naming structure and organized content to achieve clear and concise messaging. Managed and directed the entire creative process from concept to print. Produced three catalogs which were in high demand and were valuable tools for driving sales and inspiring clients.

Concert Programs

Responsible for providing print ready artwork for thirteen full color, multi page program booklets. Researched performers, gathered time sensitive content, designed advertisements, created and proposed layout, worked odd hours, proofed and met tight deadlines.

Print Media

Created, scheduled and managed printing of advertisements, posters, rack cards, brochures, schedules, and order forms. Set goals, consulted with marketing experts, and met tight deadlines.