Played a crucial role in evolving and transforming an emerging artist shop into a distinguished lighting company, with a strategic shift in focus towards interior designers. My role involved the research and development of a comprehensive product line and marketing materials that were meticulously tailored to meet the sophisticated demands of this new audience. My work and leadership steered the strategic redirection, establishing a strong presence in the competitive lighting industry.

Sales Kit

Designed and managed the making of an effective marketing sales sample box.  Included carefully prepared sample materials that are beautifully nested in custom die cut foam and stored in a unique fine art style clamshell box.