Played a crucial role in evolving and transforming an emerging artist shop into a distinguished lighting company, with a strategic shift in focus towards interior designers. My role involved the research and development of a comprehensive product line and marketing materials that were meticulously tailored to meet the sophisticated demands of this new audience. My work and leadership steered the strategic redirection, establishing a strong presence in the competitive lighting industry.

Specification Sheets

Research and worked with engineering to establish the standardization of over one hundred products. Created spec sheets and reference material that supported customer service, sales and manufacturing.