Art Director

Lumetta Inc., 2006 - 2017

Instrumental in transforming the brand’s visual and market presence, contributing significantly to a revenue increase of 100% within the first five years. I led the design and implementation of innovative lighting products and directed the overhaul of marketing and sales collateral. I established and managed an in-house photography studio and a large-format printing department that were pivotal in driving the company’s growth and market success.

Designed and developed top selling luminaire styles

Provided sales team with valuable marketing tools

Expanded design & manufacturing capabilities

Website Design

Directed staff, developed, designed, budgeted, implemented and maintained a robust website with a strong foundation that became the backbone for the company.

Catalog Design

Distinguished ideal product styles, collections, colors, naming structure and organized content to achieve clear and concise messaging. Managed and directed the entire creative process from concept to print. Produced three catalogs which were in high demand and were valuable tools for driving sales and inspiring clients.

Brochures

Oversaw design and production of brochures and postcards. Distinguished marketing objectives, directed design team, planned photography, wrote copy, proofed, managed printing, and met deadlines.

Sales Kit

Managed the design and making of unique marketing tools that raised the industry norm.  Lead meetings, pitched proposals, budgeted, prototyped, and managed production of a one-of-a-kind portfolio box that was considered a valuable sales tool.